| 7 Ways to Get Tons of FREE Publicity |
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Yes. Free publicity can send your sales through the
roof more than any form of paid advertising or promotion.
Here’ how you tackle it:
1Generate Honest News About Your Product Or Service.
The media want to deliver news. So you must translate the message about your product or service into newsworthy information. You just have to generate a news angle for presenting your information.
You increase your chances if you base your news on the strongest benefit to your media's audience.
The best ways to generate news is to develop an angle about your product or service that will:
Solve a problem
Show the audience how to achieve a goal
Offer them something for FREE
2 Create A Solid Publicity Plan.
(a)Select the audience (or audiences) most likely
to buy your product or service.
(b)Select the media they read, watch, and listen
to.
(c) Schedule yourself to contact each of these
media sources over 3-6 months.
(d)Follow your schedule and track your results.
(e)Persistently follow-up those media sources
that could be most profitable to you.
3 How To Get The Best Results.
List every media outlet that you want coverage from.
Here are some reference sites:
Internet Media Fax http://www.imediafax.com
PR Newswire http://www.prnewswire.com
USA News http://www.usanews.net
Automated Press Releases http://www.automatedpr.com
Xpress Press http://www.xpresspress.com
Press Release Network http://www.pressreleasenetwork.com
Internet News Bureau http://www.internetnewsbureau.com
4 Be persistent!! Develop a solid publicity plan and stick to it.Often, they'll barely notice your first media kit. It may take two or three or ten times before you win the coverage you want.
One author wanted to get an important columnist to review his book. He sent the reviewer a media kit with updated clipping sheets every month for over a year.
At first, the reviewer was mildly annoyed. Then he
became irritated. But finally, he decided to review the book. The columnist told him that anyone who was so determined deserved a bit of special consideration. Always remember: persistence will make it happen!
5 Use ingenuity! Bear this in mind. You’re one of thousands competing. So stand out from the crowd.
How? By using ingenuity. Think of news angles that are a bit more creative than your competition.
Seek out publicity angles in everyday events that are going on all around you.
Start a swipe file of ingenious promotions. Every time you hear of something that someone else has done to effectively promote their company, jot it down in your swipe file. This will get your creative juices flowing.
6 Piggyback On The Publicity You Get!
Quote from your publicity in your advertising. "As
Seen On TV!" Or, "Here's what Dave Dixon of the Newtown News said about our money-saving widgets!" Statements like these lend believability to your advertising.
7 Track everything you send out
When you see which media sources provide the best results, you've got the ammunition you need to drive your future publicity and advertising campaigns.
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Jonathan Gray has been helping people succeed in small business for three years. Join his free "Help For Beginners" Course now - free tips on HOW to do it; WHERE to go: http://www.businessrich.com
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Posted on Tuesday, April 19, 2005 @ 11:32:45 CDT by go_blue
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