
It sounds ideal, doesn't it? Conference calls in your pajamas, doing laundry in between talking to clients, saving money on all those work lunches! But is working from home always a perfect situation? Here are some things to watch out for if you're already working from home, or things to think about if you're considering making the move.
This is work, this is home.
Keep your office and house as separate as possible. Create an office
that you really enjoy walking into and that has everything you want in
one area. Organization books call it a "zone": an area of the house
having one purpose.
Hello, is anyone there?
Some home workers - both telecommuters and independent business folks -
report isolation as a challenge. There's no one around to bounce ideas
off of, or complain about the boss! One way around this is to make an
active effort to get out - meet for coffee or lunch with business
associates or clients, attend networking meetings in your area. You'll
get your dose of adult company, and maybe some good business contacts,
too.
It's how much?
Many home workers who own their own business are surprised to find out
how much "benefits"- health insurance, sick leave, vacation time -
actually cost. When you're calculating prices for your services, don't
forget to include these items in your planning.
Do they take you seriously?
Some clients may be predisposed to view you as less than "professional"
if they know you are working from home. This is certainly changing, but
just in case, make sure everything about your company is "professional"
- voicemail, website, and marketing materials. And don't forget your
appearance!
Keeping yourself on track.
It takes a certain amount of discipline to work at home - either for
yourself or as a telecommuting employee. You are responsible for your
schedule, and while this is certainly a major attraction for many home
workers, you do need to make time to get everything done. Some people
split their days into a daytime block (4-6) hours and then a nighttime
block (2-3) hours, so that they can be with their families.
Throwing your hats in the ring.
As a home business owner, you have to wear a lot of hats, especially
when you're first starting out. You'll be fulfilling all these roles:
Human Resources, Information Technology, Accounting, and Marketing -
and that's in addition to doing the "work" you're actually paid for.
Make sure you budget time, energy - and money - to take care of these
other functions.
Yes, I'm here, but I'm not here!
The other side of the "isolation" coin for business owners working from
home is boundaries. If you're not careful, work can "invade" your
personal life. Make a schedule and stick to it - know when you're
working and when you're being part of your family. Let your family know
that just because you're physically present doesn't mean you're
"available."
Save here, spend there.
The good news is you'll probably save money on automobile
wear-and-tear, gas, and business clothing by working from home. The
downside is that you'll need working capital to begin your business and
also for unexpected emergencies. (Remember #6 above - You're the IT
person, and if your computer dies - guess who's paying for a new one?)
Susan, let go of your brother's hair.
One of the key reasons many people give for wanting to work from home
is to be able to take care of children, but be realistic about what you
really can accomplish if you're caring full-time for one or more
children. When they're small, you're doing everything for them, and
that's time-consuming. As they get older, they can do more for
themselves, but may also want more of your attention. Yes, you have
flexibility with your hours, but if your plan is to work full-time
hours from home, you'll almost certainly need to factor in some
"non-you" childcare hours each day.
You have now entered the business zone.
In many cities, townships, etc., you can only legally run a business
from your home if your neighborhood is zoned for business. Many small
business owners are able to operate "under the radar" as long as
neighborhood traffic is not impacted. Others always visit clients at
the client's place of business, so the only "business" they're
conducting at home is the actual work to produce their service or
product. Check your local laws to see what's needed.
By and large, most people who work from home really enjoy the freedom
and flexibility it offers. But not all. Before you quit your "day" job,
or get new business cards printed, make sure working from home is the
best choice for you, your family, and your business!
About the Author
© 2005 A former Wall Street trader, Maria Marsala is a nationally
known speaker, consultant and author of Corporate Secrets for Small
Business Owners. She helps CEOs and Presidents reach new levels of
profitability in record time. Visit www.CoachMaria to join SIMPLE Ezine
and gain access to an one-page business plan audio.
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